Author: Akhilesh Koiri

Akhilesh is our SEO specialist. He has extensive experience in this field and has delivered quality results for the firm. His passion for technology and digital marketing, helps him deliver the best possible results. He is a cat lover with a large collection of LOL cat memes.

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Digital Marketing

What Are The Things To Keep In Mind While Choosing A Web Hosting Company?

Choosing a web host for any website is a crucial decision to corroborate the success of a business house. If you are on the right track, it can greatly upgrade and augment the website performance. Either way, a wrong selection can lead to various troubles and unnecessary expenses.

But what factors should be considered prior to choosing a web hosting company? Let’s have a quick look-

1. Know the needs of your site

Prior to choosing a web host provider, understand the needs of your website. For example, try to explore the type of website you would be catering to, whether WordPress needs to be used or not and lastly how much traffic must be generated.

The more comprehensive one can be, the easier it will be to decide on the hosting provider. For WordPress, appraise a managed WordPress hosting provider. If your site is centered around an online store, hosting providers specialized in eCommerce will do.

What if you’re an absolute starter? Always opt for a shared hosting plan with a reliable organization. Thanks to its affordability and convenience. Either way, it eliminates the concerns of backend issues such as perpetuation and safety throughout.

2. Check out on the server credibility or uptime tally

It’s very important to stay online for any website. Hence, always look out for the stability of the web host provider. Nowadays, various server monitoring tools come available in tracking a web host. Meanwhile, a look at the uptime counts can say it all. The current industry standards direct to 99.95% uptime. Any figure below 99% isn’t desirable. However, premium accounts strive to offer better server security with some going up to more than 99.99%.

3. Ability to improve the server

As a beginner, one should choose a provider that permits to reform the server over time. Because, even with a sound shared hosting plan, there is a limit to the resources. When a website grows popular attracting huge traffic (above 30,000 organic visitors), a shared hosting plan will fail to harbour them in the given bandwidth.

Hence the play of upgradation. A hosting provider enabling you to upgrade your plan will be much better than finding a new host to migrate the entire website.

Here’s a handy tip for beginners: A VPS or dedicated server plan provides greater server resorts once the website outlives the shared hosting plan. Therefore, search for web hosts that advance elasticity in augmentation as per the demands of the website.

4. Research the signup and renewal price

One needs to know 2 basic prices with web hosts – the signup price and the renewal price. In most cases, initial investment in a plan might not be the same at the time of renewal. Sometimes, the renewal cost can even be higher depending on the range of offers or discounts. Regrettably, it’s obvious for hosting companies to increase the renewal pricing on the go. Unless one hopes to change the web host every 2 to 3 years, the practice can’t be avoided.

Hence, it’s wise to go for web hosts that are reasonable with their price hikes(not beyond 100%).

What if you aren’t experienced in the domain? Just check out the ToS of the web host on the framework for resumption charges. It usually exists on the homepage. Else go for a quick keyword search.

5. Find out if the web host provider has a refund policy or free trial

Using a web host can be a pricey venture. Especially if one is starting with a definite budget. For such a reason, a hosting company offers some kind of refund policy and/or free trial period. The scheme can significantly help to cut back on costs.

However, some providers charge a cancellation fee at the time of repealing the account during the trial session. Abstain from them. Instead, companies offering money-back promises with respective refunds after the trial period should be opted for.

6. Check out the essential features

Never miss on the ground check of indispensable attributes which range over one-click installer, .htaccess File Access, FTP/SFTP Access, file manager, and DNS management.

In case of a beginner, stay away from Disk Space and Data Transfer Capacity.

However, most shared hosting plans proffer sufficient server resources (RAM and processing power) for minor websites. If you are concerned about storage and bandwidth, third-party platforms such as Imgur, YouTube, Google Doc, can easily tackle images, videos, and documents.

7. Do they have backups for site or not

Backups are requisite for a website. Even with a couple of safety measures around the globe, a website can counter crash, failure, virus, or hack. There comes the play of good backup strategy. One can always retrogress to a working website in case of an accident.

A good web host provider can put back the full site in slightest downtime. That way you can circumvent any serious loss.

Some of the crucial questions regarding backups include:

  • If they run regular complete backups
  • If one can manually backup the site via control panel
  • If you can use programs to devise auto backups of the site
  • Whether you can reinstate the backup files yourself or you need the help of support staff

8. The quality of customer support (online chat or over the phone)

Sometimes you might face server issues that can’t be solved on their own. Then a good customer support team will be your saviour. But how to figure out its actual quality? It’s either via live chat or telephone. No matter what, the issue will be immediately resolved. One can carry out a simple ground check of the hosting provider’s support team over Facebook or forums.

9. Swift server responsiveness and speed

As Google has come to consider mobile page loading speed with regard to rankings, a fast-loading page stays forever important for any website and business.

Hence go for hosting providers that offer a steady and fast server speed. It won’t just refine overall user experience but also topple SEO rankings on the whole.

You can check on a web host’s speed and server responsiveness by examining the Time To First Byte (TTFB). Tools like Bitcatcha and WebpageTest can be resorted to in the process.

Overview

To summarize, perform every mindful step with due care. It can help save a lot of time and trouble in the near future.
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Blog Digital Marketing

Why Should You ALWAYS Hire an Agency for Facebook and Instagram Marketing?

Social media marketing utilizes social platforms (Facebook, Instagram, Twitter, and others) to add to your internet marketing objectives. Given the abundance of platforms accessible and the quickly changing social media scene, with every platform developing in new and unique manners, how would you figure out which are appropriate for your organization or brand? 

You can depend on social media marketing specialists at social media marketing agencies to give this answer. The specialists at social media marketing agencies distinguish and focus on your exact crowd, at that point make, create and deal with your social media platforms and missions around that crowd to assist you with accomplishing your social media advertising objectives. 

Numerous organizations don’t understand the meaning of online media platforms in facilitating a brand’s digital marketing strategy. Online media platforms like Facebook and Instagram, are demonstrating importance in their capacity to micro-target crowds that would some way or another be hard to disengage and reach. It’s not, at this point, enough to have a presence via online media. It’s significant that you realize how to use it adequately and arrive at your intended interest group through the various platforms. Social media advertising agencies can assist you with doing that. Here are a few reasons why you should recruit a social media marketing agency. 

  • Social Media Marketing Agencies Are Experts in Social Media 

Probably the greatest error in social media marketing is neglecting to initially recognize the right objective crowd. In digital marketing, greater reach doesn’t approach greater returns. In the event that you neglect to convey the right message, to the correct crowd, through successful channels, you are wasting time, cash, and important assets. Digital advertising agencies address groups of profoundly experienced experts, with skills in marketing using social media platforms. 

There is no demonstrated numerical equation to compelling digital marketing. It depends on both science-numerical computations and deductions, some dependent on exceptionally taught theories and inventiveness in craftsmanship. The best social media advertising agencies are those with numerous long periods of involved insight. 

At the point when you add a group of profoundly experienced experts behind your brand via social media, you are increasing the value of your digital marketing strategy, or profit ROI. Social media marketing agencies can change your social into important social media platforms, and virtual lead generation machines. 

  • Social Media Marketing Companies Think Outside the Box 

Social media marketing assumes a critical part in influencing buyer choices and perspectives about a brand, organization or item. Recruiting a social media advertising agency implies you are adding a group of experienced social media specialists with extraordinary proven strategies that get you before your crowd as well as ensure you stick out. 

Inventiveness joined with unique proven strategies is at the center of each effective digital marketing effort. Powerful social media marketing is standing out in a noisy, swarmed room. Simply think, in the event that you are saying exactly the same thing as your competitors, your message will go unnoticed. 

That is the place where inventive vital social media marketing can radically improve the force and reach of your branding message. Social media marketing agencies start with an inside and out investigation of your intended interest group- the kinds of media and/or content they routinely interface with. They at that point expand upon exceptionally imaginative posts that have demonstrated on reverberate with your intended interest group to the additional expansion of engagement. 

In outline, digital marketing agencies realize how to contact your crowd with the substance your crowd needs more of, they are specialists at utilizing what your crowd needs to separate you from your rivals. 

  • Social Media Marketing Companies Stay on Top of Best Practices and Make Efficient Use of Your Marketing Dollars 

With paid advertising via social media platforms like Facebook and Instagram, you may be squandering your social media spend on some unacceptable marketing efforts. Digital media agencies make vital and exceptionally proficient utilization of your online media advertising dollars. Expert digital Master advertisers depend intensely on information and quantifiable outcomes that are demonstrated to yield the best outcome on your speculation. They show you precisely where your marketing dollars are being spent and what that spend yields regarding explicit quantifiable measures-be its development in the quantity of crowd on your social pages, expanded commitment, click-through rates, or client retention. 

They do this by focusing on the correct crowd and separating your brand from your rivals. They make careful arrangements to guarantee that your crowd keeps on engaging with your brand. They ensure you don’t become irrelevant. 

  • Inexperience Could Spell Disaster for Your Brand 

It is never astute to jump into unchartered waters without sufficient planning. Depending on irregular counsel found on Google to post branded content a couple of times each week without help from anyone else may appear to be innocuous, however, it is too simple to even think about making mistakes and end up suffocating in a social media entanglement. All the more critically, without proficient online media aptitude, in addition to the fact that marketers fail to add esteem through their diligent effort and acknowledge zero profit from their investment, however, open their brand to long haul harm. Frequently, the outcome is a PR crisis that requires some investment, devoted exertion, and a large number of dollars to fix. 

We’ve all seen it – brands that make massively failed attempts at humor or that hop on patterns they don’t completely comprehend, upsetting a huge number of individuals simultaneously. What at that point? Do you have an online media emergency plan set up to quickly recuperate from significant social media fizzles? Do you have an endorsement situation that includes unbending governing rules with devoted individuals, that make it their business to guarantee nothing escapes everyone’s notice? 

At the point when you recruit an expert digital marketing agency to deal with your social stages, you get the significant serenity and the affirmation that if there at any point is a questionable post, tweet, or campaign – damage control will be on its way. At the point when calamity strikes, you can have confidence that you will be prepared to react quickly and adequately. A social media marketing agency guarantees your image is protected from harm. Digital advertising experts are exceptionally competent at dealing with a wide range of unexpected social media nightmares, and all the time have extra PR assets accessible in their group should you need them. 

  • It Makes More Sense to Hire a Social Media Agency than a Person In-House 

Employing a social media marketing agency is more proficient on the grounds that they can be contracted to do precisely what you need – not more and not less. With a digital marketing agency, you get a group of specialists that cooperate to bring you results. They approach assets, to a large number of utilizations, that an independent social manager lacks. Digital advertising agencies have the instruments to follow your social media campaign in minute detail, to notice it’s encouraging, to guarantee it is on target, yet more imperative to guarantee that you respond instantly to negative criticism and poor reviews. 

With a profoundly gifted and expert digital marketing agency, you access online reputation management and command over how your image is seen by your crowd. Online media advertising is exceptionally powerful, it is profoundly proactive in assisting with creating and promoting your brand. It is likewise exceptionally responsive. It deliberately addresses negative media and keeps your image protected from irreparable social media damage.
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Business Digital Marketing

Why Does Every Company Need A Killer Sales Sheet?

Sales Sheets are an incredible method to ace the first impression. Short, sweet, and intended to promote the best of your business in a brief one-page pack, an incredible sales sheet goes far in nailing those immensely significant early interactions with a prospective client.

Think about a circumstance: You’re at a meeting, and you’re discussing with a potential customer who is willing to purchase your product.

It’s as if they’ve bounced directly out of your dreams, got all dressed up, and came to sign a deal with you.

Perhaps they have come from another country to have a meeting with you and show their interest in your product. Possibly they’re from the state over.

Or, maybe their office is situated somewhere near yours.

Regardless of where they’re from or what they’re there for; one thing is clear from the meeting that you, your company, and the product you deal in impresses and interests them.

They have an issue, and you have the solution for it.

Normally, they need to know where they can become more familiar with your product or service and learn about how they can serve their business.

Here Comes the Sales Sheet
 
If we try to understand the entire thing in a simple manner, we can compare sales with dating. Now, you must be thinking that’s insane. Not really. When you go on a date, it is the first meeting that usually decides whether things will move forward or end there and then. The same thing applies to sales too. The first meeting with your prospects will decide the future. Also, just as in dating, giving away way too much on the first date can be overwhelming, in sales too offering too much information to your potential client can actually make you look very needy and unprofessional.

The sales sheet is something that you use to build the first impression and try to pique the interest of your client in your product or service.

But it is not all about your clients. It is about you too. Sales sheet presents you with a possibility where you can know just how interested the client is and is it really worth it to work on the relationship.

Prior to surging in with making appointments to offer a demo, you should first analyze whether this relationship will do your business any good or not. What are the advantages and disadvantages of moving forward with this relationship? On the off chance that it looks encouraging, you need to make the correct strides; the ones destined to get you there.

An exceptional sales sheet places the ball in your imminent client’s court. It contains all the data they need to choose whether they need to get familiar with you and your business, and how they can do as such.

At the point when done right, a sales sheet is a convincing piece of correspondence that does the selling for you.

For what reason do I Need a Sales Sheet?
 
The main reason why you need a sales sheet is to help support your internal staff. With numerous products and different highlights, the sales, customer support, and marketing departments have a colossal measure of data to monitor. Having sales sheets accessible to help them implies fewer calls for research and development, fewer lost deals, and fewer unhappy clients.

Internal sales sheets enable your workers at each level to step up, answer questions, and give remarkable sales and support services. By giving them a simple method to get to product information, your team will actually want to deal with more issues at a lower level without expecting to present them to a manager.

Another reason why you need a sales sheet is to give information to your prospective clients. A B2B client searches for another item to fill a particular need, and a sales sheet advises them initially if your item will address their issue. Giving this data on the internet or by request (or both) assists you with interfacing with prospects who are searching for items in your particular niche.

Components of a Modern Sales Sheet
 
The sales sheet is known by different other names such as a product sheet, a sell sheet, or a sales slick. And if one tries to define it in simple terms, it is nothing but a one-page advertisement of your product, service, or brand. But when it comes to a sales sheet, you have to be very careful about its basic design because that is what represents how your business handles an issue.

Every sales sheet is quite tricky. And it is not an easy thing to get it right in the first go. You get a limited space to grab your customers’ attention, and inform them about the benefits of your product or service, and convince them to choose you.

Each sales sheet will differ based on the crowd and the idea you wish to represent. Yet, there are a small bunch of main components that are consistent in each incredible sales sheet:

  • The Sales Sheet Should Have the Perfect Design
     
The perfect design is similar to a piece of jewelry; if it’s not pretty, no one is even going to look at it. On the off chance that you have good resources for designs available to you, utilize them. Make sure your organization’s logo is upfront, marking is on point, and the main data are highlighted clearly.

A flawless design implies fighting the temptation to stuff as much data as could reasonably be put on a page. The sales sheet is tied in with highlighting the main aspects of your organization.

Present the best, throw away the rest.

  • The Sales Sheet Should Be Able to Entice
     
You have an extremely restricted word count to make yourself clear. Pick your words as wisely as you can. Remember that the reason behind creating a sales sheet is to be able to sell your product and service, so it has to be concise and convincing.

The design alone will not sell your item/administration/business, your sheet needs to persuade your prospect clients because it is to their greatest advantage to purchase from you.

Basic things like utilizing active voice, avoiding superfluous words, and thoroughly checking your punctuation has the capability to differentiate between a copy that has the capacity to sell and a copy that is just meh.

  • The Sales Sheet Should Must Have A CTA (Call to Action)
     
Your plan has grabbed their eye, your copy has persuaded them you’re the one for them, yet what precisely do you need your client to do to act straight away?

You need to add a call-to-action (CTA) to allure your customers to act. Your prospect clients are clever, effective individuals yet they are not telepaths. You need to incorporate a particular CTA that advises them precisely what you need them to do.

Remember that adding a CTA is THE main component of a sales sheet. Countless sales sheets crash and burn essentially in light of the fact that they didn’t guide the viewer about what should be their next step. Try not to squander all the great work you’ve done getting them this far just because of a missing CTA.

When to utilize a sales sheet?
 
A sales sheet likely could be the main component of a branded content that somebody experiences from your business.

The Sales Sheet is a collateral that rules at the top point of a sales funnel. It’s your go-to bit of substance to use a leave-behind after a presentation, either face to face or after an early call or email.

It contains all your prospects require to know, along with the steps that they need to perform next. A few years ago, the sales sheet, similar to any other sales collateral, was conveyed to a prospective client by a rep who used to be held up by the telephone waiting eagerly for a return call. Or then again, sales sheets sat gathering dust in halls and front counters or distributed at meetings indiscriminately to anybody willing to take one. Those days are a distant memory. These days, sales sheets—and a scope of different sales documents—are absolutely real resources. They can be messaged, seen on the web, remarked on, and shared. They can be made better with recordings, flexible tables, and several other features that are customized.

Need help with your sales sheet? Nico Digital is here to help you out with the process. By hiring the company you can hire the professional designers working under the same roof for years.



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Blog

Why Investing In A VPS Is The Ultimate Decision To Make For Your Website

Being a developer, are you in quest of better pliability to run your selected applications and software configurations? Or are you owning an e-commerce house? Then, your concern is definitely triggered around increased performance to deal with the recent traffic to the website. What if blogging is your profession? You can’t go beyond certain budget and yet want to magnify the web hosting game without spending in a Dedicated Server?
A Virtual Private Server (VPS) can be the ideal savior.

What is a Virtual Private Server (VPS)?

An outstanding solution for web developers, webmasters, resellers, and those running resource-exhaustive websites, VPS Hosting wields and executes just like an independent physical machine. The only difference is it’s segregated into multiple “virtual” servers which offer security and elasticity for websites, autonomy from neighbors’, and complete control over the hosting environment. Truly a boon in reality!

What makes the choice more amazing? Let’s take a quick run through –

1. VPS is fully scalable

If you have recently kicked off a business venture with the plan to expand in the very next year, a VPS can adapt to the genuine ebb and flow of the market. Yes, you read it right! How? We are coming to that. No matter how little is your initial investment, just sanction the cost of any upgrade with the hosting provider (increase the RAM or CPU capability during the growing phase). Either way, you can also relegate the cost if your business takes an unprecedented turn.

This time onwards, one need not mess around with hardware installations or opt for long data transfers. Just augment with a VPS.

2. Lends an authoritative edge depending on requirement

Do you want to handle things on your own or avail the help of your hosting provider? Both ways, a VPS can give you root access, installation capability and software updates. That’s not the end. It also enables you to run batch files, make backups, as well as customize your control panel.

Without sharing a server with the neighbors, one can gain more control. Because a crook application might obstruct your way to a private server. So you can run any application above any bar. Added to that, when you might not feel like reaching out to your hosting provider, a reliable expert will be there on call. Moving forward, it can turn out to be a lifesaving moment altogether. Imagine, one can simply fix his business goals, weighing high above the technicalities. Too incredible to be put together!

3. It comes with well-grounded uptime

As we know, downtime is quite pricey for a business. With a VPS, one can have stipulated memory and bandwidth allotment all within the virtual environment. Although it sounds unbelievable at a glance, it’s real. However, when your website will continue to garner popularity, visitors won’t get disappointed over slow loading times. Why? Because a VPS possesses the ability to tackle all incoming traffic without affecting the usual operations. In a nutshell, too impeccable a performance!

Again, if you’re wishing to give life to the SEO performance on your website, a VPS is the right pick up on the go. The reason is it steers smartly through the chaos of the existing neighbors. Thus it strives to offer more enhancement opportunities in amplifying the loading time of the website. You must be taken aback now. While Google counts on the page loading times, the fast performance coupled with huge resources of VPS Hosting can help keep the business or blog at the top of mind. You are yet on one side of the coin.

It says, VPS also features its own OS with a nod for separate rebooting. The “portability of application” is its sound benefit as a hosting provider that can switch to a new virtual server with zero downtime. The choice is all yours! Now you might be feeling, that’s too swift for a start!

4. Security is the prior concern

Are you bothered about security matters? Don’t worry. A VPS can address the trouble in one shot.

When your website is hosted in its own “virtual” space, one need not worry about their neighbors’ activities. Because, a VPS enables one to implement advanced security measures in the server environment. Now, you will ask me about its implication. It says, your neighbors can’t just access any of your resources or files which are vaulted behind a safe division.

Sometimes, VPS Hosting also comes packed with a dedicated IP address, minimizing the likeliness of confusion for another. Last but not the least, it offers benefits for email marketing besides providing security for e-commerce payments. Hence a real time solution for web experts. Small business owners or companies backed by highly-efficient employees can benefit in leaps and bounds from the given options.

5. It is exceptionally affordable a choice

If you are contemplating on the cost factor, VPS is a reasonable alternative on the go. It wont charge you too much or too less. You can call it a moderate viable.

Considering how conveniently and constructively a VPS favors scale, one can be assured about the most thrifty hosting choice from the market. To put in other words, you can get what you pay for as it eliminates the forthright costs of a physical server. How’s that for being economical?

6. Agile enough to suit different scenarios

How does it cater to different website needs? Here it goes-

If you run a high-traffic website, a VPS can cope up with the surges in traffic. For instance, an e-commerce web shop promoting their seasonal sales. What if one uses a sandbox? A sandbox is nothing but a virtual environment that many organizations play to raise, test, and utilize software just before kicking off production. Are you in need to pin down the bugs and fix them or want to test patches? Let me tell you a VPS can be your best bet.

Because, it allows one to examine and/or replicate the necessities. Once done, you can easily retrieve the default. Now on, simply cut down on the communication with Customer Support for reset. It can take you a long time. Instead go for a VPS.

If you want to develop your own software like that of programming students or web developers, a VPS permits you to introspect and check out different circumstances or staging environments, so that one knows what works best.

Meanwhile, if you want to have discrete backup storage, VPS will be a sound answer. Thanks to its considerable amount of disk space and file limitations to aid in stockpiling of off site reserves.

If one streams online, VPS can be a concrete option. It imparts hitch free daily vlogging, producing online courses, organizing digital conferences, and broadcasting content on a regular basis.

What if you are a reseller host or domain reseller? Here, too, VPS can be a bliss. Ask me how? Well, it renders more power compared to traditional shared hosting, thus letting one administer personalized control panels and features to drive more customers and transactions.

Dealing with email or database servers, a VPS gives users absolute command over outgoing emails besides setting up state of the art filters.

Worried about getting all this right? Well, Nico Digital is here to help you. We have a team of experienced developers who have been creating websites for many years. We offer website development and website design services. We know how to design your website so that you don’t can focus on the growth of your business. Besides, we also make sure to update your website regularly so that nothing could corrupt your website and make it slow.

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Blog

Why The Hosting Server Location and Speed Plays The Real Game For Search Engine Rankings

Are you an SEO professional looking out for the latest trends in the domain? While you might have sufficient resources to hit your targets, that’s not everything to optimize your outcomes. Then what lies on the other end? I am coming to that. Till then, have some patience.

To begin with, you can recall the conventional auxiliaries such as links, content creation, sitemaps, and robots.txt files. Other than that, new stuff has taken a toss over the internet. They range over voice search, featured snippets, and mobile-first index. Now, you will say I have covered every parameter on the go. If that’s your thought, I must say you have missed out on something very important. What is it?

Amidst the chaos, one factor is often overlooked- web hosting. Going forward, it can impact a site’s engagement as well as page speed, thus degrading the positive organic performance.

It’s that significant to be considered on the whole.

Why is web hosting so crucial for SEO optimization?

The selection of a web host regulates the overall steadiness of site experience towards the visitors. If you want to shield against the server errors, page timeouts and prevent users from pulling around to Google, a solid web host is all you need to depend upon. At the end of the day, everyone wants a web host to back up the integral attempts, which won’t unnecessarily disrupt along the way.

As a speedier page load time amounts to good user experience, it constitutes a pivotal factor in shaping the search engine ranking of a website. Hence, the hype around geo-location of IP and server.

1. Hosting server speed comes with high uptime assurance

Do you know that your host’s uptime promise is the most significant factor to determine SEO-friendliness?

To begin with, uptime defines the percentage of the time a site stays online and reachable. The higher the uptime, the better the organic results. On a true note, more reliable hosts serve to offer higher uptime convenience. If you are running after best impressions, select a host with a minimum of 99.9 percent uptime guarantee or even higher than that, if its within your limits. The outcomes construe to approximately 1.44 minutes of downtime per day and 8.8 hours in one year. You can already guess the boost in the system.

On the other hand, be cautious of any host that pledges 100 percent uptime. No matter what, there will always be some downtime. The motif is to keep it as little as possible. Once upgraded, it can’t but affect the SEO performance. Never think of doing away with the framework.

2. Server location calls the for prior attention

While uptime defines the accessibility of site content to users, your server location strives to account for the speediness. How? Let’s take a quick look-

Suppose, you have availed a shared, VPS, or dedicated server hosting plan. Then your site lives on a physical server in a data center somewhere as against cloud hosting. Now, what if you want the data center to be located in close proximity to the majority of your site visitors. There comes the play of server location.

The farther the server, the longer it takes to load a site. That defines one side of the coin. What’s the flip flop over here?

It says server location can appear suspicious to search engines, thereby affecting SEO results. For instance, if you operate in one country with a host located halfway around the globe, there might be something iniquitous going on. Hence, a server itself must be fast enough to steer through the unexpected lags. Are we yet missing out on something? Well, yes.

It triggers that the host should further optimize performance through a Content Delivery Network (CDN).

Worried about getting all this right? Well, Nico Digital is here to help you. We have a team of experienced developers who have been creating websites for many years. We offer website development and website design services. We know how to design your website so that you don’t can focus on the growth of your business. Besides, we also make sure to update your website regularly so that nothing could corrupt your website and make it slow.